Question to disana S T O R E

This is certainly the most frequently asked question about our store in Lichtenstein-Holzelfingen.

The clear answer is: No.

Even we cannot always offer the entire disana range at a lower price. We simply don't have enough stock for that, even though our production facility is just around the corner. A good 30% of the items we sell are reduced in price, some of them significantly.

However, we sell '1st choice' (premium/flawless) items at the regular price.

So, what deals can I find there that are cheaper than standard retail prices?

We still produce all of our disana items ourselves. And where work is done, mistakes happen. Small flaws that do not affect the item's wearing properties or lifespan are put up for sale as '2nd choice' in our store. This might be a small knitting error, a stain, or a bar tack that isn't perfectly concealed. Our quality assurance is always very strict.

Additionally, we offer models and colors from previous seasons, trade fair samples, or items from our sample department as '2nd choice' in our sale.

And 1st choice (premium items)?

We supply over 900 retailers in about 25 countries worldwide with our disana items. They are required to sell our items at a globally uniform, non-binding minimum price. According to our retailers, this is at the lower limit of what is economically viable. Besides the cost of goods and shipping, there are often widely varying costs for the store or shipping, personnel, electricity and heating, and a thousand other things. That is why most retailers sell our items sometimes significantly above this minimum price.

We sell our disana items in our store at this minimum price. We also incur costs for selling the goods, and we do not want to create unfair competition for our local retailers by selling 1st choice items below our own minimum price.

Have your product become more expensive since you moved into the new premises?

A clear No.

The move has not changed the prices. This year, our items have the same prices as last year, when we were still selling in the old premises.

Your question remained open?

Write to us: laden@disana.de

Questions about the disana SHOP

Prices
This is certainly the most frequently asked question regarding our shop in Lichtenstein-Holzelfingen. Even we cannot offer the entire disana range at permanently discounted prices. We simply don’t have enough stock for that, even though our production site is just around the corner. However, many of the items available in-store are reduced in price – some quite significantly.

Why visit the disana SHOP?

Our SHOP in Lichtenstein-Holzelfingen gives you the opportunity to feel and try on high-quality disana products in person. We are happy to advise you on sizing, fit, and how to care for our items. All of this without the hassle of returns.